Surea 1.0

Designed by Adam Saleh
Sector Footwear
Tools Rhino3d, Ntopology, Gravity Sketch, Keyshot 9

The world of advanced manufacturing and generative design is quickly making its way into the footwear industry. I’ve always loved the idea of being able to walk into a shoe store and be able to pick out a shoe made perfectly for my foot.

The Surea 1.0 is my take on a generatively designed shoe, optimized for a custom build.

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The sneaker developemnt workflow really embodies many parts of the engineering design process as a whole.

Surea needed to go through every typical design iteration before it reached a final revision.

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“Race a snow leopard”

Adam Saleh, Berkeley, CogSci